With over a decade in the creative industry, I bring a 360° cross-cultural perspective to strategy and visual storytelling. From creative directing large-scale campaigns to conducting interviews and curating music, my holistic approach is fully tailored to each individual project and target audience.

I work closely with in-house teams and agencies across digital, print, and live experiences in fashion, beauty, and interior sectors.

I co-founded THIS IS BADLAND in 2017—a cultural print publication focused on the Balkan region and beyond. From architecture, to art, cinema, fashion and other south-eastern oddities, the magazine reflects our commitment to sharing cultural stories with a broader audience while curating the best of emerging local and international talent. The magazine is self-published in English and distributed worldwide. Our 6th issue ‘The Untold World’ was released in 2023.
thisisbadland.com @thisisbadland