With over a decade in the creative industry, I bring a cross-cultural perspective to strategy and visual storytelling. From directing campaigns to curating music and conducting interviews, each project is shaped with attention to its audience and context.

Collaborating with artists, directors, musicians, and writers my work takes form across genres and disciplines, aiming to balance thoughtful insight with accessibility, while keeping a playful energy.
I lead in-house teams and agencies across digital, print, and live experiences in cultural, beauty, fashion, and interior sectors.

Please feel free to reach out for further cv or portfolio requests.

I co-founded THIS IS BADLAND in 2017 — a cultural print publication bridging the East with the West by blending art, architecture, philosophy and social commentary from the Balkans and its Diaspora. The magazine reflects on how the past informs the present, reimagining society and the future through the lens of a region shaped by complexity, creativity, and constant reinvention. It is published in English and distributed worldwide. Our 6th issue ‘The Untold World’ was released in 2023.
thisisbadland.com @thisisbadland